We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
They're four different things stacked on top of each other: pigment, vascular show-through, hollow shadow, and skin thinness. “Trying harder to sleep” doesn't move the needle on three of the four. The first job of an under-eye scan is to tell you which one you actually have.
Vascular (blue), pigmentary (brown), structural (hollow shadow) and laxity (crepey skin) — most under-eyes are a mix. Each one responds to a different protocol. The wrong protocol does nothing.
Under-eye skin is one-third the thickness of cheek skin. The orbicularis muscle and the vessels underneath show through directly — which is why “dark” often isn't pigment at all.
Around half of under-eye darkness has a genetic basis (ethnic pigmentary patterns, congenital tear-trough geometry). Knowing your baseline tells you what you can realistically change.
The top-rated picks for the under-eye zone — peptide eye creams for vascular and laxity, brightening for pigment, micro-needling for texture, retinol for collagen and daily SPF. Plus members: your $80 voucher applies to every one.
“Thickened the skin under my eyes enough that the blue tint stopped showing through. Slow, but it stuck.”
PDRN cream that plumps the tear-trough overnight and reduces morning puffiness. K-beauty under-eye staple.
Spicule-based renewal that smooths under-eye texture. Award-winning gentle exfoliation, safe near the eye.
“Faded the brown pigmentation under my eyes that no other brightening product had touched.”
Broad-spectrum SPF30 — UV is the #1 driver of under-eye darkening. Daily, every day, all year.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four under-eye metrics in 40 seconds. They tell you which of the four causes you actually have — and what to target with topicals versus what may need a clinical conversation.
Millimetres of structural hollow under the eye. Below 1.5 mm = topical-friendly (peptide creams add micro-volume). Above 2.0 mm = consider a tear-trough filler consult.
Quantifies the brown-pigment component vs. the vascular component. Brightening agents target one; vessel-stabilising peptides target the other — wrong protocol, no change.
Morning puffiness magnitude. Lifestyle-driven (sodium, sleep position, allergies) — telling you the cause is half the fix; topicals do the rest.
Elasticity score of the lower lid. Drives whether retinol + peptides will firm the area, or whether the looseness has structural roots (more rarely).
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“My under-eye was mostly vascular and hollow — the scan called it. Peptide cream filled the hollow visibly inside six weeks.”
“My under-eye puffiness was sleep + salt. The hydration cream + the lifestyle cues fixed it in two weeks.”
“Mine was pigmentary — I'd been using vascular eye creams for years that did nothing. Azelaic changed it in a month.”
“I was about to book tear-trough filler. The scan said mild and topical-friendly — six weeks and the hollow is shallower.”
“The micro-needling serum smoothed the crepiness under my eyes. No more concealer creasing.”
“I look rested for the first time in years.”
“Puffiness gone — turned out it was just lifestyle.”
“I was going to book tear-trough filler. I didn't need to.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
These cost more than I'd like but the morning of any meeting I look ten years younger. The Bea analysis told me my under-eye darkness is mostly vascular — the cooling effect targets exactly that.
I wear them every morning of my period week. Genuinely the only thing that makes me look like I slept.
Hyped product, deserved hype. The cooling sensation alone is worth $20 of the $165.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: separate actives for the four different causes (vascular, pigmentary, structural, laxity) instead of one product trying to do everything. Second, the AI analysis: most eye creams give you a generic protocol — yours is tuned to which of the four causes you actually have.
No. The shortlist is topical cosmetic skincare, not an injectable. Topical peptide creams can plump the hollow visibly (especially below 1.5 mm of depth) — they will not match what 0.3 mL of hyaluronic acid filler does at a clinic. For mild-to-moderate hollows, topicals are usually first; for deep structural hollows, a tear-trough conversation makes sense.
Puffiness and hydration change appear in the first week. Pigmentation fades over 6–10 weeks of consistent brightening + SPF. Hollow softening builds slowly across 8–12 weeks. Re-scan monthly in the Bea app to track each metric separately.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your under-eye area, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your under-eye scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
