We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
Frown lines are mostly habit. Concentration, screens, sunlight, stress — the corrugator and procerus muscles between your brows fire thousands of times a day, and the crease etches in. Once it's etched (“static”), no cream fixes it. Caught early, topicals soften it dramatically.
Concentration, squinting at screens, light sensitivity — the corrugator/procerus complex fires thousands of times a day. The crease starts as dynamic (only visible when you frown); by your late 30s it becomes static.
Hard data from QOVES analyses: the average woman shows around 0.36 mm of vertical line etching between the brows by age 40. Caught earlier (under 0.25 mm), topical peptides can erase it.
If your frown line is mostly dynamic, you're early — topical peptides and habit retraining alone will probably resolve it. If it's mostly static, you'll see softening but may want to consider neuromodulators down the line.
The top-rated picks for the glabellar zone — peptide creams that target dynamic-line softening, hydration to plump the etched crease, retinol for cumulative collagen, brightening for the brow bone and daily SPF. Plus members: your $80 voucher applies to every one.
“The 11s line between my brows softened — visibly — at week six. No needles.”
PDRN cream that plumps the static glabellar crease overnight. K-beauty favourite for early frown lines.
Spicule-based renewal that lifts the brow zone and softens etched lines. Award-winning gentle texture.
“Cleared the redness sitting in the crease between my brows. Made the line read shallower.”
Broad-spectrum SPF30 — the only thing proven to slow dynamic-line etching. Daily, every day.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four glabellar metrics in 40 seconds. They tell you whether your 11s are early (topical-friendly) or fully etched (consider Botox), and what to track month-on-month.
Vertical millimetres of etching between the brows at rest. Below 0.25 mm = topical-friendly. Above 0.5 mm = consider a neuromodulator conversation alongside topicals.
How much of your line is visible at rest (static) vs. only when frowning (dynamic). Predicts whether peptides alone will resolve it (mostly dynamic) or just soften it (mostly static).
Most 11s are slightly asymmetric — usually deeper on the dominant-eye side. The map tells you exactly where to target your topical.
How often your inter-brow muscles fire at rest. Drives the habit-retraining recommendations (jaw position, screen distance, sunglasses) that compound with the topicals.
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“My 11s line shallowed by half in 8 weeks. I cancelled the Botox consult I'd been talking myself into for a year.”
“Mine was still dynamic — Bea caught it before it set. Six weeks on the peptide protocol and the crease is gone at rest.”
“The redness sitting in the crease between my brows was the thing making the line look deeper than it was.”
“I didn't realise I was frowning at my screen all day. The habit cues + peptides softened the line I thought was permanent.”
“The brow zone hydration made the crease disappear under makeup for the first time in three years.”
“Half the depth in eight weeks. No needles, no downtime.”
“It was still dynamic — caught it just in time.”
“I was scheduled for Botox. Six weeks of this and I cancelled.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
The horizontal forehead lines I've been worrying about since 32 are visibly softer at week six. The AI showed me where they're deepest — I now apply more there.
The Cream is the only 'expensive' cream I'm convinced is actually worth the price. Bundling the Bea analysis with it pushed me over the line.
I look like I sleep eight hours. I do not sleep eight hours.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: peptide-led delivery with published data on dynamic-line softening, not retinol marketed as everything. Second, the AI analysis: most creams give you a generic protocol — yours is tuned to your specific glabellar depth, static-to-dynamic ratio, symmetry and muscle activity.
No. The shortlist is topical cosmetic skincare, not an injectable. Nothing acts on the muscle. It works at the dermal layer to soften the etched line and protect against further dynamic etching. For people with deep static lines, neuromodulators may still be the right answer; for early-to-mid lines, the topical route is usually first.
Surface hydration and habit-cue softening appear in the first 2 weeks. Visible line depth change builds between weeks 4 and 8 as peptides compound. Re-scan monthly in the Bea app to track the depth change in millimetres.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your glabellar (11s) area, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your glabellar scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
