We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
Mid-face ageing is mostly fat-pad volume loss — not skin laxity. The malar fat pad shrinks and slides downward from your mid-30s, the cheek apex drops, the nasolabial fold deepens. Most face creams act on the surface. Real cheek-lift comes from supporting volume below.
MRI studies show around 25% loss in malar fat pad volume between age 25 and 50. That's where the cheek apex sits — losing volume there visibly drops the mid-face.
The cheek apex drops on average 8 mm downward and forward between your 30s and 60s. Topical peptides can't reverse the slide, but can slow it and visibly firm the overlying skin.
The aesthetic ratio between mid-face and lower-face projection is around 1:1.6. When cheeks deflate, this ratio collapses — and the lower face starts to read heavier even if it hasn't changed.
The top-rated picks for the mid-face zone — peptide creams for volume support, hydration for cheek apex plumping, retinol for collagen, brightening for tone and daily SPF. Plus members: your $80 voucher applies to every one.
“My cheeks reads plumper, the apex sits higher in photos. Twelve weeks of consistent retinol.”
PDRN cream that plumps the cheek apex overnight. K-beauty favourite for mid-face hydration.
Spicule-based renewal that firms the mid-face skin map. Award-winning, safe on the cheek apex.
“Evened out the patchy redness across my cheekbones. The lift just from clear tone was real.”
Broad-spectrum SPF30 — UV exposure across the cheekbones is the #1 driver of mid-face skin ageing.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four mid-face metrics in 40 seconds. They tell you whether your mid-face flattening is skin-firmable, topical-volumising, or whether it's a structural conversation.
How full your malar zone reads versus a baseline. Above 80% = topical peptides can support it. Below 65% = consider HA filler at the cheek apex.
Where your cheek's highest point sits relative to the zygomatic arch. Has the apex slipped down? Topicals can firm the overlying skin and slow the slide.
How matched your left and right mid-face are. Most women score 86–93%; differences above 6 points often relate to sleep position habits and one-sided sun exposure.
Elasticity score across the cheek and along the nasolabial fold. Drives whether retinol + peptides will firm it, or whether energy-based treatments are reasonable.
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“My cheek apex sits higher in photos for the first time since my early 30s. Twelve weeks of the peptide protocol.”
“My cheeks read fuller. I'd been blaming weight loss — turns out my mid-face was just dehydrated.”
“Even cheek tone made the whole mid-face read lifted. Azelaic + SPF was the smallest change with the biggest effect.”
“I was about to book HA filler. Twelve weeks of the Bea protocol and the apex is back. Not booking yet.”
“The cheek apex hydration made my makeup sit flat for the first time in a year.”
“Cheeks fuller. Apex higher. Real photos, same lighting.”
“Early mid-face flattening — caught it with topicals.”
“Cancelled the filler consult — this was enough.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
Mid-face descent is real. After eight weeks of the Sturm serum and my Bea analysis routine, my cheeks catch light again.
I've been using it for three months. The lift is subtle but absolutely real — and I look more rested in photos.
Worth every dollar. The Bea cheek-projection score went up 11 points in 60 days.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: peptide-led firming with published mid-face data, not generic anti-ageing. Second, the AI analysis: most cheek creams give you a generic protocol — yours is tuned to your specific mid-face volume, cheek apex position, symmetry and laxity.
No. The shortlist is topical cosmetic skincare, not an injectable. Topical peptide creams can support 5–12% mid-face plumping — they will not match what 1 mL of HA filler does at the cheek apex. For mild-to-moderate volume loss, topicals are usually first; for substantial loss, a filler conversation is reasonable.
Hydration and surface plumping appear in the first 2 weeks. Visible firming and apex lift build between weeks 6 and 12 as collagen-supporting peptides compound. Re-scan monthly in the Bea app to track volume.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your mid-face, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your mid-face scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
