We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
The nasolabial fold deepens because the cheek above it deflates. Treat the line directly and you get nothing. Treat the volume above it — and the fold softens on its own. Most “smile-line creams” aim at the line and miss the cause.
Mid-face volume loss is the main driver of nasolabial fold deepening — not the line itself. Restoring or supporting the cheek apex softens the fold from above.
QOVES-style data: by 40 the average nasolabial fold etches around 0.4 mm at rest. Topical peptides + cheek-apex firming can shallow that by 15–25% in 12 weeks.
If your smile line is mostly dynamic (only when smiling), you're early. If it's mostly static (visible at rest), you'll see softening but the conversation may include cheek-apex filler down the line.
The top-rated picks for the nasolabial zone — peptide creams that fill from above, hydration for fold plumping, retinol for collagen, brightening for tone and daily SPF. Plus members: your $80 voucher applies to every one.
“The nasolabial fold shallowed visibly at week eight. The skin above filled out — and the line followed.”
PDRN cream that plumps the nasolabial area overnight. K-beauty favourite for fold-area hydration.
Spicule-based renewal that firms the cheek-to-fold transition. Award-winning gentle texture renewal.
“Evened out the redness along my smile lines. The whole zone reads calmer and the fold reads less.”
Broad-spectrum SPF30 — protects the mid-face from photoaging, the main driver of fold deepening.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four nasolabial metrics in 40 seconds. They tell you whether your smile line is volume-driven (treat the cheek), skin-driven (treat the line) or both — and what to track.
Millimetres of fold etching at rest. Below 0.4 mm = topical-friendly. Above 0.7 mm = consider HA filler at the cheek apex or in the fold itself.
How much of your fold depth comes from cheek-apex deflation. Drives whether you treat the line directly (lower contribution) or treat the volume above it (higher contribution).
How much of the fold is visible at rest vs. only smiling. Predicts whether peptides will resolve it (mostly dynamic) or just soften it (mostly static).
Whether the line continues past the mouth corner. Tells you if you're treating just the fold or the whole lower-face structure — different protocol entirely.
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“Treating the cheek above was the unlock. Twelve weeks and the fold reads as half its old depth.”
“Mine was still dynamic. Bea caught it before it set — peptides and SPF made the line invisible at rest in 6 weeks.”
“The redness along my smile line made it look deeper than it was. Azelaic + SPF gave me 30% improvement in tone alone.”
“I was about to book HA filler. The Bea protocol + cheek-apex firming softened it enough that I'm not booking yet.”
“The whole fold area reads plumper and smoother. My makeup stopped settling into the line.”
“Treated the cheek above. The fold followed.”
“Caught the line while it was still dynamic.”
“Didn't book the filler. This was enough.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
I've been using C E Ferulic for years. Pairing it with the Bea analysis was the push I needed to actually use it morning, every morning.
The brightness alone is worth it — my smile lines are softer and the rest of my face just looks more even.
Forty-six and the smile lines I was bracing for didn't deepen the way I expected. Three years on this serum and counting.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: peptide-led firming targeting the cheek apex above the fold, not the line itself. Second, the AI analysis: most smile-line creams give you a generic protocol — yours is tuned to your specific fold depth, mid-face volume contribution, static-to-dynamic ratio and marionette descent.
No. The shortlist is topical cosmetic skincare, not an injectable. Topical peptide creams can shallow the fold by 15–25% with consistent use — they will not match what 1 mL of HA filler at the cheek apex does. For mild folds, topicals are usually first; for deep static folds, a filler conversation is reasonable.
Surface hydration and tone shift appear in the first 2 weeks. Visible fold softening builds between weeks 6 and 12 as cheek-apex firming compounds. Re-scan monthly in the Bea app to track depth in millimetres.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your nasolabial area, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your nasolabial scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
