We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
From your mid-20s onward, your lips lose volume — collagen production drops, hyaluronic acid retention falls, and the muscle around your mouth keeps contracting. The colour fades. The border softens. The cupid's bow flattens. Most lip balms target the surface; the volume change happens three layers deeper.
Lips lose around 40% of their natural volume between age 25 and 50. Collagen and hyaluronic acid production both drop sharply after 30 — the vermilion thins and the border softens.
Speaking, kissing, sipping a straw — your orbicularis oris fires 8,000+ times daily. The repeated pursing crease etches in around age 35, and topical care alone can't fully reverse it.
Lip skin has no sebaceous glands and one-third the stratum corneum thickness of the cheek. It dehydrates faster than any other facial zone — every dry winter accelerates the volume loss.
The top-rated picks for plumping, hydration and the perioral zone — peptide-based volumising masks, K-beauty hydration creams, retinol for the cupid's bow, brightening for the lip line and daily SPF. Plus members: your $80 voucher applies to every one.
“The perioral lines above my upper lip soften without irritation. I use it on the cupid's bow only.”
PDRN-loaded hyaluronic cream that plumps the lip border and the skin around it overnight. K-beauty staple.
Spicule-based gentle renewal that lifts the perioral zone. Award-winning, safe for the lip-adjacent area.
“Evened out the pigmentation around my lip line that no other product touched.”
Daily SPF30 hydrator — the only thing proven to slow lip-line ageing. Sits like a serum, layers under lip balm.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four lip-area metrics in 40 seconds. They tell you exactly whether to chase volume, hydration, definition or pigmentation — and what to track month-on-month.
How full your lips read versus a population-baseline at your age. Predicts whether topical peptide plumpers will move the needle (yes, under 30%) or whether a hyaluronic acid filler conversation is reasonable (above 60% loss).
The natural balance is usually 1:1.6 (lower 60% fuller). Tells you whether to add to the upper lip, the lower, or both — most over-filled lips lose this ratio.
Vertical millimetres of bow height. A soft, blurred bow ages the face faster than thinness alone — peptide complexes can sharpen it without volume.
Lines per cm² above the upper lip (the “smoker's-lines” zone, but you don't have to smoke). Anchors before-and-after — the only objective way to measure topical retinol working.
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“My lips look full again without filler. The peptide plumper plus the cream gave me a result I didn't think was possible topically.”
“I thought my lips were just ‘thin.’ Turns out they were chronically dehydrated. Two weeks on the hydration cream and the border sharpened.”
“The darkness around my lip line — I'd accepted it. Bea matched me to azelaic + SPF and it faded inside a month.”
“I was about to book a lip filler. Six weeks of my Bea protocol and I cancelled — the cupid's bow is sharper than it's been in years.”
“My lipstick stopped bleeding into the lines above my mouth. Tiny change, completely changed how I look in photos.”
“Same lips, just plumper and better hydrated — no needles.”
“Just hydration and a peptide plumper. That was it.”
“I cancelled the filler consult. This was enough.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
I genuinely thought I'd need filler. Three weeks in and my upper lip looks like it actually has a shape. The AI scan was kind of wild — I didn't realise how asymmetric my lips were.
The Bader balm is the only one I've kept in my bag for a year. Pairing it with the Bea analysis was a great call — I know exactly what I'm working on now.
I'm 41 and the vertical lines above my upper lip were getting to me. They're not gone but they are dramatically softer.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: peptide-led plumpers and PDRN hyaluronic creams target the deeper volume layer, not just the surface chap. Second, the AI analysis: most lip products give you a generic protocol — yours is tuned to your specific vermilion fullness, lip ratio, cupid's bow and perioral lines.
No. The shortlist is topical cosmetic skincare, not an injectable. Topical peptide plumpers can deliver soft volume change (5–15%) — they will not match what 0.5 mL of hyaluronic acid filler does at a clinic. They will, however, give you visible day-to-day fullness, sharper definition and protect the lips from further age-related volume loss.
Hydration and plumping appear in days. Visible improvement in perioral lines and cupid's bow definition builds across weeks 3 to 8 with consistent peptide and retinol use. Re-scan in the Bea app every 30 days to track the volume change objectively.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your lip area, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your lip-area scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
